The 10 Key Elements of Modern Signage: integrating digital solutions into your workflow
Your signage, print and design business may possess the best signage processes in the world, but if you are not prepared to account for the new digital signage trend, you might be missing out on relatively simple and profitable niche. To pitch a complete set of signage solutions to modern businesses requires the ability to present all trending signage mediums separately or together as a package. Providing traditional signage can no longer be considered a complete solution – without digital signage, it is becoming obsolete.
This topic is what we at Showcase Signs have been discussing quite frequently. How do we make full use of our graphic design content production capability and adhere to the latest market tendencies in the signage industry? Is it about time to start pitching digital signage as one of our top 5 services? Do we actually start charging for graphic design work?
With that in mind, we wrote these 10 golden rules that will help inform the non-signmaker of what to expect from the sign-making process. For the expert sign makers stumbling upon our website – we are looking forward to your thoughts and ideas regarding your own signage processes! Let’s learn and improve our processes together.
Element #1: Keep your suppliers close, but your traditional signage experience closer. You’re not going to be producing high quality LED screens for your clients. Instead, you will be outsourcing the digital signage hardware, installing it and adapting the brand content to reflect your clients needs and wants perfectly on a new signage medium.
Element #2. Use a sans-serif typeface. A 20-point font can be seen from 7 feet away, whereas a 100-point font can be seen from 26 feet away.
Element #3. Use the 3×5 text rule: three lines of text with a maximum of five words per line, or the other way around.
Element #4. Use contrasting palettes — light text on dark backgrounds and dark text on light.
Element #5. Place the sign at the correct height for the eyeline.
Element #6. Use traditional and digital mediums for a complete experience. Exhibition signage solutions are flashy, big, informative, uniform. Add a great digital screen with interactive content to the mix and you will get noticed.
Element #7. Use zoned displays but only with one hero zone and not with two sections moving at once.
Element #8. Keep the signage source files for future digital use. For most screens, content should be optimized for full HD, that’s 1920 x 1080. Since most of your workflow will be design, this is where your creativity and design function is put to good use – charge for it.
Element #9. What the client says is what the client gets: there is no need for excessive creative solutions if it is not requested and paid for by the client.
Element #10. Refresh and review content every month for optimal customer retention.
We see enthusiastic entrepreneurs and great companies focusing on both traditional and digital signage every day with amazing content. Stay ahead of the curve and get yours at showcasesigns.co.uk